Managerial capabilities and generic business strategies in the wineries of the 'Cava' protected designation of origin

Aim of study: Cava is Spain’s largest wine exporter. However, in the last 20 years, growth exports from protected designation origin (PDO) wineries has been lower than that other Spanish PDO wines, and Cava’s domestic market share fallen. From point view strategic management, it could be said seems are losing their competitive advantage. It therefore fundamental to perform an analysis maintain a better performance understand elements give them In this article, analyse advantage, both management capabilities Robinson Pearce’s generic business strategies studied. The objective twofold; on one hand, we pursue level managerial PDO, while seek know influence as reflected performance.Area PDO.Material methods: Sixty-six were analyzed using Mann-Whitney U Test Bayesian regression determine relationship between capabilities, strategy, performance.Main results: results show compared with Rioja wineries, strong performance.Research highlights: These highly applicable since they what resources should promoted achieve